I
offer business people, marketing people and agencies the following
services
Communications
strategist/planner - I develop communications strategies.
Which is a lot more complicated than it used to be since these
days you have to be willing to use any of the hundreds of communication
channels available. When I was an advertising planner in the
1980s the answer to any marketing problem was advertising.
But as one of the first planners to move outside of a conventional
advertising environment from 1990 I've now been working through
the line (to use the jargon) over 15 years. So have been used
to brief sales promotion, direct marketing, sponsorship, the
web the list goes on. My work is used to brief and shape the
creatives and designers when they shape campaigns. One of the
most exciting challenges of the last few years has been working
with media specialists where we don't plan the content at all
but instead look to optimise the communication plan.
Qualitative
Research Practitioner and Research buyer. Wide
experience in buying in carrying out qualitative research for
clients or buying in research on behalf of clients. What In the
period I have been running the company I have developed broader
expertise in delivering research to develop brand positioning,
new product development, and to research how products fit into
people's lives. One of the most exciting challenges is to pull
together a team of specialists to work on a particular project.
I can assemble a team of people more expert than any single research
agency in the country could expect to keep together on a payroll
just to work on that one project. And what I tell clients is
that you only pay for them when they're working on your business.
You're not paying for rent or to keep other junior staff employed.
Working with the best people and without overheads we work faster
and cover more ground.
Facilitator.
Another string to the planners bow. A facilitator who knows how
to energise a group of people and keep the ideas flowing. I have
run workshops for clients who wanted to grow their businesses dangerously
fast, clients who wanted to get a large number of people to agree
a common communication plan within a matter of hours, even therapy
type work for teams who had fallen out with each other big time,
And then there's the more standard work of brand development or
developing product ideas. One of the main benefits of facilitation
is that every programme can be bespoke and it is also possible
to change direction midflow if required.
Trainer as
well. I train up communications planners - in fact I've trained
whole agencies to use planning tools. But I run courses about marketing, about research, about how to work more effectively generating insights, running debrief meetings, how to use multimedia in your presentations. Most recently I have been developing training courses about running online research projects.
I think
that's probably quite broad enough!
Here
are some products I've developed and used with clients such as
New Look, Past Times, BACS.
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What I Do
